Sally Payne

Sally is a Partner at 5654 & Company.

Sally is a corporate communications specialist, advising clients on campaign planning, stakeholder engagement, storytelling, crisis communications, and reputation management. 

Before 5654, Sally was at Heathrow for 8 years playing a key role developing and delivering the communications strategy for the third runway campaign and protecting and enhancing the airport’s reputation. This included devising campaign activity to drive forward the airport’s expansion campaign, leading up to the successful parliamentary vote in 2018.

She has over a decade’s experience across areas including speechwriting, UK public affairs, and sustainability communications. Sally has worked with businesses including Heathrow, Sainsbury’s, HARIBO UK, HARIBO Global, Affinity Water and Drax.