Our Perspective

Combining considered, thought provoking ideas with expertise to showcase our point of view on what matters most

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The Long Road Back

James Starkie, Partner at 5654, considers what’s next for the Conservative Party.

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Blue Skies Ahead?

Daniel Rice, Director of Marketing Communications and Content at 5654, analyses the latest social platform in the wake of X’s tumultous year.

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Narrow The Focus

Robert Nisbet, Partner at 5654, looks at the shift in media consumption and how businesses can navigate this.

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Don’t Forget Your Story

Sally Payne, Partner at 5654, on why storytelling must be part of your communications strategy in 2025.

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A Year of Growth?

Partner Liz Morley takes a look at a hopeful year of growth, despite the uncertainties on the horizon.

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What to Expect in 2025

In the first of our series on looking ahead to 2025, our foreword is written by Founder and CEO, Ben Thornton.

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Investing in the Future

The Health & Life Sciences team takes a look at the impact on the sector after initiatives announced at the International Investment Summit.

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What Business Wants

We have conducted exclusive polling to understand the perceptions of business decision makers of the new Labour government

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No Time To Waste

Sir Keir Starmer walked into Downing Street on Friday 5 July with a landslide government majority of 174 and a working majority of 181 – saying “the work of change begins – immediately”. We hope this report serves as an early guide as you consider how your organisation will work with the new Government.

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Putting the X in Existential Crisis

Following the recent riots in the UK, X is once again in the eye of a political and media storm. Our Director of Marketing Communications, Daniel Rice, explores the current situation, and what businesses should do in response.

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No, this wasn’t the TikTok election

Director of Marketing Communications, Daniel Rice, takes a look at the digital campaigns for the general election, and what really won it for Labour.

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Labour and the NPPF

Cameron Scott, Partner at 5654 & Company, takes a look at Labour’s priorities around planning reform.

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Our Expertise

From strategic communications, through to government relations, we’re sure our expertise will enhance your story