Even during some of the darkest days of the pandemic the British public felt hopeful about the future. And, last summer, hope was on the rise. The vaccine roll-out was delivering, and hospitalisations from Covid-19 were falling…

Last month, we published the conclusions of our second wave of research designed to help businesses make choices about how to earn reputation. Our research showed that businesses must reflect the values of the public (which are largely…

Earlier this year we published significant new research designed to help businesses make choices about how they build reputation. What does ‘reputation’ mean? For us, it means your audiences believe…

At the beginning of the year we found a surprising level of hope among the public, even as we lived through the toughest lockdown. Now, as we continue to emerge from the pandemic, it’s no surprise the country is more hopeful again, and that fewer people say they are pessimistic…

Like the changing of the seasons, a new public narrative replaces what came before in no time. This research suggests that moment has arrived. While the focus of the past year has been on the health impacts of the pandemic, for the first time the public are now…

For many years we have been told we are a divided nation. That we are split by deep-seated divisions over the future of the country. Divisions exacerbated by social media which keep us in echo chambers where our own views are only reinforced and never challenged…

The New Year always brings with it a mix of hopes, fears and expectations for the months ahead. This year, we start with hope. Even in spite of all the challenges and uncertainty we face, a majority (51%) of the public are hopeful for the year ahead…

On Monday, we will publish new research showing after nine months living with the pandemic - the public at large are reaching a tipping point.  For the first time, we are becoming more concerned about the short-term economic impacts of the pandemic than we…

Tomorrow, the Chancellor will outline a series of financial interventions in an attempt to kick-start the UK economy following the lockdown. Data published over recent weeks has shown the perilous state of the economy – consumer spending down, investment down…