Our Perspective
Combining considered, thought provoking ideas with expertise to showcase our point of view on what matters most
The Switchers and the Undecideds
With the national polls indicating a Labour resurgence, 5654 & Company wanted to understand the extent to which voters are switching allegiances, are wavering and remain undecided or will not vote for anyone.
What Businesses Should be Doing Now: Think Tanks That Matter
They are the policy engine for the main parties. There is often a cross-transfer of people - policy strategists may leave think-tanks to work on a party campaign. After the election, expect new government advisers and SpAds be recruited from think tanks - and vice-versa.
Act to Earn Reputation 2023
It’s hardly a surprise - trust in business is down as the cost-of-living crisis continues to grip the UK. As households across the country feel the pinch, the public are looking more closely at the conduct and decisions of businesses.
Bye, Bye Bluebird?
Clubhouse, Mastodon, the Metaverse – all once hailed as potential game changers were quickly resigned to the dustbin of social media history. Threads, Meta’s new microblogging app which officially launched last week in over 100 countries already has more than 100m subscribers…
An Opportunity to Lead
Each year we cast a wide net to better understand how people view the people and organisations who influence their day to day lives and the results this year are striking: trust in politicians has tumbled, presenting companies with an opportunity to lead.
The Hope Index 2023
A quick glance at the news each day often suggests there is little to feel hopeful about in spring 2023: continued conflict in Europe fuelling a cost-of-living crisis, public services overstretched and understaffed, ‘final warnings’ from scientists about the climate emergency, political…
Act to Earn Reputation 2022
Hope is a rare commodity in Britain this autumn. The Hope Index we published after the summer showed hope has dropped by 30% over the last year with concerns about the cost of living, energy security, and geopolitical insecurity being the…
The Hope Index 2022
Even during some of the darkest days of the pandemic the British public felt hopeful about the future. And, last summer, hope was on the rise. The vaccine roll-out was delivering, and hospitalisations from Covid-19 were falling…
Generational Divides
Last month, we published the conclusions of our second wave of research designed to help businesses make choices about how to earn reputation. Our research showed that businesses must reflect the values of the public (which are largely…
Act To Earn Reputation 2021
Earlier this year we published significant new research designed to help businesses make choices about how they build reputation. What does ‘reputation’ mean? For us, it means your audiences believe…
The Hope Index 2021
At the beginning of the year we found a surprising level of hope among the public, even as we lived through the toughest lockdown. Now, as we continue to emerge from the pandemic, it’s no surprise the country is more hopeful again, and that fewer people say they are pessimistic…
The Economy Takes Over
Like the changing of the seasons, a new public narrative replaces what came before in no time. This research suggests that moment has arrived. While the focus of the past year has been on the health impacts of the pandemic, for the first time the public are now…
How To Act To Earn Reputation
For many years we have been told we are a divided nation. That we are split by deep-seated divisions over the future of the country. Divisions exacerbated by social media which keep us in echo chambers where our own views are only reinforced and never challenged…
A Hopeful Nation
The New Year always brings with it a mix of hopes, fears and expectations for the months ahead. This year, we start with hope. Even in spite of all the challenges and uncertainty we face, a majority (51%) of the public are hopeful for the year ahead…
Britain At Tipping Point
On Monday, we will publish new research showing after nine months living with the pandemic - the public at large are reaching a tipping point. For the first time, we are becoming more concerned about the short-term economic impacts of the pandemic than we…
What’s Driving The Summer Budget?
Tomorrow, the Chancellor will outline a series of financial interventions in an attempt to kick-start the UK economy following the lockdown. Data published over recent weeks has shown the perilous state of the economy – consumer spending down, investment down…